Celebrity guests can be a big draw and create a lot of buzz. Polaroid's product launch at CES generated nearly 1.7 billion media impressions from the show.

What better way to experience your products or service? Real demonstrations are effective at trade shows and special events.

Contests and games bring in attendees and make your brand message and experience memorable. Activities that relate to your product or message will connect with attendees and help you stand out.

Create awareness and knowledge around your organization or industry with interactive learning activities.

Draw attendees to your booth with pre- and at-show show promotions. Contests that are fun and come with a reward of some kind are better attended.

For one-time events, consider renting exhibit hardware. If a series of traveling events, consider systems that reduce shipping and installation costs.

The inventor of instant photography found instant success at the International Consumer Electronics Show with a visually stunning custom exhibit from Skyline Exhibits. The sprawling 80’-by-90’...

What can we do to ensure that children in Big Brothers Big Sisters, the youth mentoring organization, have the clothing and supplies they need for the...